21.10.2025 14:08:00
Дата публикации
WhatsApp is testing a new restriction on messages that receive no replies. This applies to both personal and business accounts, including company broadcasts. The feature is currently being piloted in select countries.
The update aims to reduce intrusive contacts and spam. According to WhatsApp representatives, the goal is to “make conversations more relevant and welcome” and “reduce the number of unwanted messages.”
Once a recipient replies, the limit resets and communication continues without restrictions.
WhatsApp has not disclosed the exact limit, but confirms it will be monthly and universal — applying to all users regardless of account type.
The system will notify senders as they approach the limit. After exceeding it, the ability to send further unanswered messages will be temporarily blocked.
The new policy also affects groups and communities, where users may receive messages from strangers.
Company representatives emphasize that the measure is not anti-business, but designed to protect users from digital pressure and fatigue caused by unsolicited contacts.
This is part of WhatsApp’s broader strategy to fight misinformation and spam. Previous steps included restrictions on message forwarding and bulk messaging, especially during political campaigns.
Telegram also implements anti-spam measures: users can control who can message them privately, and suspicious accounts are automatically blocked. Signal uses a “request” model: messages from strangers require approval before appearing in chats, reducing intrusive contact risks.
Facebook Messenger and iMessage have introduced stranger message filtering, AI moderation, and spam warnings. These features have become industry standards in response to growing digital noise.
The update aims to reduce intrusive contacts and spam. According to WhatsApp representatives, the goal is to “make conversations more relevant and welcome” and “reduce the number of unwanted messages.”
Once a recipient replies, the limit resets and communication continues without restrictions.
WhatsApp has not disclosed the exact limit, but confirms it will be monthly and universal — applying to all users regardless of account type.
The system will notify senders as they approach the limit. After exceeding it, the ability to send further unanswered messages will be temporarily blocked.
The new policy also affects groups and communities, where users may receive messages from strangers.
Company representatives emphasize that the measure is not anti-business, but designed to protect users from digital pressure and fatigue caused by unsolicited contacts.
This is part of WhatsApp’s broader strategy to fight misinformation and spam. Previous steps included restrictions on message forwarding and bulk messaging, especially during political campaigns.
Telegram also implements anti-spam measures: users can control who can message them privately, and suspicious accounts are automatically blocked. Signal uses a “request” model: messages from strangers require approval before appearing in chats, reducing intrusive contact risks.
Facebook Messenger and iMessage have introduced stranger message filtering, AI moderation, and spam warnings. These features have become industry standards in response to growing digital noise.
