ByteDance, the owner of TikTok, has implemented new age‑verification technologies at the request of European regulators. As part of a pilot project, TikTok tested the system for a year, designed specifically for Europe.
The system, previously undisclosed, will analyze profile data, video content, and behavioral signals to identify accounts belonging to underage users.
Such accounts will not be automatically blocked. Specialized moderators will review them to avoid errors and ensure accuracy.
The initiative is linked to growing concerns about child safety in the digital environment. European authorities are tightening control over platforms to reduce risks for minors. Earlier, Members of the European Parliament supported a radical proposal to ban children under 13 from accessing social networks.
Lawmakers are also considering extending similar restrictions to video‑sharing services and AI companion apps, potentially covering a wider range of digital platforms.
Additionally, parliamentarians urged the European Commission to explore introducing personal liability for senior company executives in cases of systematic violations of child protection rules.
These initiatives are tied to the EU Digital Services Act, which sets strict requirements for online platforms. Violations may lead to serious sanctions and reputational risks.
For TikTok, owned by China’s ByteDance, the new rules mean adapting to European regulatory standards. The platform seeks to demonstrate readiness to cooperate with authorities.