Kazakhstan’s Ministry of Culture reports internet overtakes traditional media as primary news source

Kazakhstan’s Ministry of Culture and Information published a report showing that digital platforms are overtaking traditional media.
Messaging apps, social networks, and streaming services now dominate the country's media landscape.

According to the study, 89% of citizens use the internet almost daily, and 57% consider social networks their primary news source. Platforms like YouTube, Instagram, TikTok, Telegram, and WhatsApp lead in content consumption.

Although traditional media still dominate in number—over 2,900 newspapers, 235 TV channels, and 96 radio stations—many now also operate online.

The report highlights that the spread of misinformation has grown with online audience expansion, posing risks to public stability.
Special attention is given to AI’s role in generating news, personalizing content, and replacing journalists.

Examples from abroad, such as massive layoffs at Bild in Germany, show the risks of automation.
In Kazakhstan, while these trends are less pronounced, ignoring them would be a mistake.

Interest in local content is also rising, reflecting stronger cultural identity.
Mobile-first formats like short videos, podcasts, and stories are becoming dominant.

Finally, the report stresses the need to improve media literacy to strengthen resilience against manipulation and cyber threats.

(Translation completed automatically)