28.11.2025 00:04:00
Дата публикации
Recent amendments have expanded the scope of Kazakhstan’s AI Law: the media sector is now directly subject to its regulation.
Editorial offices and online platforms must clearly indicate when materials are created or modified using artificial intelligence, and synthetic content must be labeled and identified. This is seen as a step toward a more transparent and secure digital environment.
Alongside the main AI Law, an accompanying Law No. 231‑VIII “On Amendments and Additions to Certain Legislative Acts on Artificial Intelligence and Digitalization” was adopted.
One of the key changes was the addition of a new clause to Article 14 of the Mass Media Law. It explicitly prohibits the distribution of materials created with AI without informing users in accordance with legal requirements.
Thus, the media sphere must comply with Article 21 of the AI Law, “Ensuring Transparency in the Use of Artificial Intelligence Systems.”
Users must be notified when goods, services, or works are produced or delivered with the use of AI.
The dissemination of synthetic outputs from AI systems is permitted only if they are machine‑readable and accompanied by visual or other warnings that can be easily perceived without special tools.
Responsibility for informing users lies with the owners or operators of AI systems.
Decisions based solely on automated processing of personal data are regulated by Kazakhstan’s legislation on personal data protection.
Owners of AI systems also bear the obligation to ensure that the results of their systems comply with national legislation.
These rules strengthen transparency, establish new standards of trust, and set unified requirements for all media platforms using AI technologies.
Editorial offices and online platforms must clearly indicate when materials are created or modified using artificial intelligence, and synthetic content must be labeled and identified. This is seen as a step toward a more transparent and secure digital environment.
Alongside the main AI Law, an accompanying Law No. 231‑VIII “On Amendments and Additions to Certain Legislative Acts on Artificial Intelligence and Digitalization” was adopted.
One of the key changes was the addition of a new clause to Article 14 of the Mass Media Law. It explicitly prohibits the distribution of materials created with AI without informing users in accordance with legal requirements.
Thus, the media sphere must comply with Article 21 of the AI Law, “Ensuring Transparency in the Use of Artificial Intelligence Systems.”
Users must be notified when goods, services, or works are produced or delivered with the use of AI.
The dissemination of synthetic outputs from AI systems is permitted only if they are machine‑readable and accompanied by visual or other warnings that can be easily perceived without special tools.
Responsibility for informing users lies with the owners or operators of AI systems.
Decisions based solely on automated processing of personal data are regulated by Kazakhstan’s legislation on personal data protection.
Owners of AI systems also bear the obligation to ensure that the results of their systems comply with national legislation.
These rules strengthen transparency, establish new standards of trust, and set unified requirements for all media platforms using AI technologies.
