28.05.2026 16:27:00
Дата публикации
Google has officially announced a radical transformation of search: the familiar query box and list of links are giving way to conversational AI tools. The company is integrating Gemini Omni into search, offering users not just results but detailed answers and recommendations in dialogue form.
YouTube is also launching Ask YouTube, enabling users to ask questions about videos and receive real‑time answers. Gemini Omni will be embedded into Shorts, turning short clips into interactive conversations.
Meanwhile, AI startups such as Perplexity are rapidly growing, attracting millions in investment and offering alternative models of “conversational search.” These systems don’t just provide links — they help users understand topics, compare sources, and build a complete picture.
Experts note both opportunities and risks: while AI assistants promise personalization and efficiency, the shift from links to ready‑made answers changes the balance between platforms and content creators. Sites may lose traffic as users stay within AI interfaces.
In the end, a new search ecosystem is emerging where conversational AI services are becoming the standard. Google seeks to maintain dominance, but competition is intensifying, giving users more choice.
YouTube is also launching Ask YouTube, enabling users to ask questions about videos and receive real‑time answers. Gemini Omni will be embedded into Shorts, turning short clips into interactive conversations.
Meanwhile, AI startups such as Perplexity are rapidly growing, attracting millions in investment and offering alternative models of “conversational search.” These systems don’t just provide links — they help users understand topics, compare sources, and build a complete picture.
Experts note both opportunities and risks: while AI assistants promise personalization and efficiency, the shift from links to ready‑made answers changes the balance between platforms and content creators. Sites may lose traffic as users stay within AI interfaces.
In the end, a new search ecosystem is emerging where conversational AI services are becoming the standard. Google seeks to maintain dominance, but competition is intensifying, giving users more choice.
