14.07.2025 16:22:00
Дата публикации
Denmark has become the first European country to legally enshrine the right to one’s digital identity. A new bill from the Ministry of Culture grants citizens control over the use of their voice, appearance, and body in digital content.
The law aims to protect individuals from unauthorized use of biometric data in deepfakes generated by AI. It applies to all citizens, allowing them to request removal of digital replicas created without consent.
This right will be protected for 50 years after death, setting a precedent for long-term identity protection and potentially influencing EU-wide legislation.
Artists are given special protections, including the right to compensation for unauthorized use of synthetic performances. Only satire and parody are exempt.
Platforms like Meta, TikTok, and YouTube face heavy fines if they fail to remove illegal content. Culture Minister Jakob Engel-Schmidt emphasized the need to update laws to match AI’s rapid evolution.
The bill was introduced for public consultation on July 7 and has received broad political support, ensuring swift adoption by autumn.
According to DeepMedia, over 500,000 deepfakes were circulated in 2023. In 2024, Arup lost $25 million due to an AI-generated video impersonating executives.
Experts warn that deepfake tools are freely available and require no technical skills, making detection increasingly difficult.
Critics note the law’s jurisdictional limits—it applies only within Denmark. However, Copenhagen plans to raise the issue at the EU level.
From July to December 2025, Denmark chairs the EU Council and has made digital identity protection a top priority. The deepfake law is central to this strategy.
The law aims to protect individuals from unauthorized use of biometric data in deepfakes generated by AI. It applies to all citizens, allowing them to request removal of digital replicas created without consent.
This right will be protected for 50 years after death, setting a precedent for long-term identity protection and potentially influencing EU-wide legislation.
Artists are given special protections, including the right to compensation for unauthorized use of synthetic performances. Only satire and parody are exempt.
Platforms like Meta, TikTok, and YouTube face heavy fines if they fail to remove illegal content. Culture Minister Jakob Engel-Schmidt emphasized the need to update laws to match AI’s rapid evolution.
The bill was introduced for public consultation on July 7 and has received broad political support, ensuring swift adoption by autumn.
According to DeepMedia, over 500,000 deepfakes were circulated in 2023. In 2024, Arup lost $25 million due to an AI-generated video impersonating executives.
Experts warn that deepfake tools are freely available and require no technical skills, making detection increasingly difficult.
Critics note the law’s jurisdictional limits—it applies only within Denmark. However, Copenhagen plans to raise the issue at the EU level.
From July to December 2025, Denmark chairs the EU Council and has made digital identity protection a top priority. The deepfake law is central to this strategy.
